Why
Have a Promo Video ?
If
a picture paints a thousand words, just imagine how much a
high quality video can say about you.
We live in a truly multimedia world where the consumer demands
detailed information about products and services at their
fingertips, in their homes and on the move.
Right now, discerning customers want to see you, your surroundings
and your products. The web is the virtual high street where
your business needs to be on show, constantly.
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The new marketplace
E-retail is predicted to grow at five times the rate of traditional
retail and its year-over-year increase will overtake offline
retail by 2020. M-retail (shopping via smart phones) is set
to go the same way.
TV advertising is an integral part of our lives but out of
reach for most businesses. TV style video on the web has the
advantage of being a tiny fraction of the cost and is played
to people already searching for your type of business.
TV is constantly losing ground to web-surfing. Since Internet
speed increased due to broadband, the interest in online video
has exploded, leaving huge potential for businesses to take
advantage.
Using video to connect with your existing and potential customers
helps you to demonstrate your products and knowledge, gives
your business personality and boosts your credibility .
According to BT, the use of video content is growing at an
astounding rate and is likely to account for 60 per cent of
consumer web traffic by 2012.
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Being
discovered
As most search engine optimization (SEO) experts are aware,
getting a first-page Google result is harder than ever. Google
search results now show sites containing videos and images
towards the top of the first page, pushing down traditional
web results that could have otherwise competed for top rankings.
Social networking for business
Facebook, Twitter and YouTube are household names and receive
millions of hits per day from around the world.
A study of 3,000 social network users found that 37% of respondents
learned about a new product or service from a social networking
site and 32% have recommended a product, service or brand
to friends via a social networking site. For example, 32%
percent of Twitter users re-tweet content provided by a company
or product.
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Make your video work for you
Make sure that your video gets you the best return on your
investment by utilising social networking and video-sharing
sites in addition to embedding it in your website. Once your
video is online, promote it by sending emails out to your
customers. You can also publicise it by posting on social
networking sites, and asking contacts to include it on their
sites.
Videos from South Coast productions come with ‘No Licence
Expiry’ so your video becomes your property to use when
and where you want.
Quality assured
South Coast Productions work closely with you to showcase
your business in the best possible way. Our professional video
production team will design, shoot, edit and produce a unique
video of exceptional quality to promote your business, products
and services.
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Get
The Most Out Of Your New Video
Play your video on
facebook - YouTube - twitter - Yell - thebestof
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